Career Management for Writers

Clear-eyed tips and techniques for maximizing your potential as a writer.

Breaking in to your chosen writing field is harder than ever, thanks to increasingly sophisticated market and readers demands. Maintaining your career despite the "mid-list slump", and a shrinking pool of publishers takes skill and astute judgment. Give yourself an edge by applying career management and business techniques to your writing activities, and developing a level-headed, approach to the industry .

Course Outline
Your perception of your writing career

  • Cash cow, business, vocation, calling, or hobby?
  • "Writer", or dabbler?

Making it as a writer and what’s involved.

  • Hard work
  • Professionalism
  • Organization
  • Staying informed
  • Business techniques
  • Savvy self-promotion & PR
  • Image
  • Perfecting your craft
  • Honing your talent
  • Marketing
  • Record keeping
  • Breaking in & apprenticeships

Is any of this necessary?

  • The writer as "artist"
  • Facts of writing life.
  • Choices, and life’s purpose.

Goal setting

  • Long Range goals
  • Short range goals
  • Priorities in life -- and keeping a balance

Editors and publishers

  • What editors are looking for -- beyond your current manuscript
  • Etiquette & protocol 101; or: How not to shoot yourself in the foot.

Marketing & market research

  • Why bother?
  • Figures and facts of a writing life
  • Writing to market demands
  • Writing to editorial demands
  • Writing to please yourself.
  • "Hack" writers
  • Finding markets
  • Keeping up with your genre
  • Following leads
  • Making leads
  • Cold calling
  • Reading
    • as market/category research
    • for pleasure & entertainment
    • for improvement
    • deconstructing
  • Saleable ideas
    • Assessing the worth of your ideas
    • "High concept" ideas

Discipline and every day habits

  • The job, and getting it done.
  • Word count minimum
  • Long work sessions -- tactics
  • Short work sessions -- tactics
  • Interruptions, and how to deal with them.
  • Getting back into the story
  • Getting to "flow"
    • Suspending judgment
  • Despondency swings.
    • The fifty page theory
  • Time saving techniques
    • Plotting ahead vs. discovery
  • Rejection blues, and reassessment-itis

Space and equipment

  • Room
  • Furniture
  • Equipment needs
  • Equipment wants
  • References
  • Other resources

Self-promotion

  • Your self-image as a writer
  • Image on paper
  • Image in person
  • Telephone techniques
  • Pitching
  • Professionalism

Agents

  • Do you need one?
  • What agents do for you.
  • Agents vs. Business managers
    • What agents don’t do.
  • Horror stories
  • The upside.
  • How to find them
  • How to deal with them
  • Agent facts and figures

Networking

  • Critique groups
  • Writing groups - local
  • Writing groups - provincial and national
  • The Internet
  • Newsletters
  • Professional affiliations and associations

Feedback & improvement

  • Self-assessment
  • Fellow writers
    • your work
    • Their work
  • Editors and agents
  • Readers
  • How-to books
  • Courses

Record keeping

  • Expenses
  • Taxation
  • Submissions
  • Markets
  • Correspondence

Public relations and advertising

  • Pre-planning as a survival skill
  • Interviews
  • Advanced self-promotion
  • What your publisher can do for you
  • What you’re expected to do for your publisher
  • Your agent as PR man.
  • Public image
  • Privacy issues

Plagiarism and other nasties

  • "Stealing" ideas
  • Copyright
  • Plagiarism
  • Libel
  • Invasion of privacy

The full-time writer

  • When to quit your day job.
  • Advantages and disadvantages
  • Advanced career planning

Time management

  • Writing vs.:
    • Your family
    • Keeping food on the table
    • a social life
    • housework & keeping up appearances
  • Priorities, and comfort zones
  • Minimum needs
  • Finding time

The journey

  • Enjoying the process
  • Goals as bonuses.
  • Staying positive
  • Writing for yourself first -- the ultimate paradox


Contact Susan Lieberman, Writing Works Manager, at Grant MacEwan Community College for enrolment information.

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